How to Add Logo to QR Code: Step-by-Step Guide

Adding a logo to your QR code is one of the best ways to make it stand out and reinforce your brand. In this guide, we'll walk you through the process step-by-step and share best practices for creating professional branded QR codes.

Why Add a Logo to Your QR Code?

Brand Recognition

A logo in the center of your QR code immediately identifies your brand, making it more recognizable and trustworthy.

Increased Scan Rates

Studies show that branded QR codes with logos receive 30% more scans than plain black-and-white codes. The visual appeal and brand recognition encourage users to scan.

Professional Appearance

Logo QR codes look more polished and professional, perfect for:

• Business cards
• Marketing materials
• Product packaging
• Event materials
• Restaurant menus

Step-by-Step Guide: Adding Logo to QR Code

Step 1: Choose Your QR Code Generator

Select a QR code generator that supports logo upload. At CustomQR.pro, you can add logos to any QR code type:

1. Visit our QR Code Generator
2. Choose your QR code type (URL, Text, WiFi, etc.)
3. Enter your content

Step 2: Upload Your Logo

1. Look for the "Logo" or "Add Logo" option in the customization panel
2. Click "Upload Logo" and select your logo file
3. Supported formats: PNG, JPG, SVG (PNG with transparent background recommended)

Step 3: Adjust Logo Size

Recommended logo size: 20-30% of the QR code area

• Too small: Logo becomes hard to see
• Too large: May interfere with QR code scanning
• Just right: Visible and scannable

Step 4: Position Your Logo

Most QR code generators place the logo in the center by default, which is the ideal position. The center area has built-in error correction, so it's safe to place your logo there.

Step 5: Test Your QR Code

Always test before printing!

1. Download your QR code
2. Scan it with multiple devices (iPhone, Android, different apps)
3. Test in different lighting conditions
4. Verify the scan leads to the correct destination

Step 6: Download and Use

Once tested, download your QR code in your preferred format:

• PNG: Best for digital use and printing
• SVG: Scalable vector format for web
• PDF: High-quality format for professional printing

Best Practices for Logo QR Codes

Logo Design Tips

1. Use High-Resolution Logos

   • Minimum 300 DPI for printing
   • Clear, crisp edges
   • Avoid pixelated or blurry images

2. Transparent Background

   • PNG with transparent background works best
   • Allows QR code pattern to show around the logo
   • Creates a more integrated look

3. Simple Logos Work Best

   • Complex logos with fine details may not render well
   • Simple, bold designs are more effective
   • Consider using a simplified version of your logo

4. High Contrast

   • Ensure good contrast between logo and QR code colors
   • Dark logos on light QR codes (or vice versa)
   • Test readability in different lighting

Technical Best Practices

1. Error Correction Level

   • Use Medium (M) or High (H) error correction
   • Allows logo to cover more area without breaking scanning
   • CustomQR.pro automatically adjusts error correction

2. Logo Size Guidelines

   • Minimum: 15% of QR code area
   • Recommended: 20-30% of QR code area
   • Maximum: 35% of QR code area (may affect scanning)

3. Padding Around Logo

   • Leave some space between logo and QR code pattern
   • Prevents interference with scanning
   • Most generators handle this automatically

4. Color Considerations

   • Ensure logo colors contrast with QR code colors
   • Avoid placing dark logos on dark QR codes
   • Test with different color combinations

Common Mistakes to Avoid

❌ Logo Too Large

Problem: Logo covers too much of the QR code, making it unscannable
Solution: Keep logo between 20-30% of QR code area

❌ Low-Resolution Logo

Problem: Logo appears blurry or pixelated
Solution: Use high-resolution logo (300+ DPI)

❌ Poor Contrast

Problem: Logo blends into QR code, hard to see
Solution: Ensure strong contrast between logo and background

❌ Not Testing

Problem: QR code doesn't scan after printing
Solution: Always test with multiple devices before final use

❌ Complex Logo Details

Problem: Fine details don't render well at small sizes
Solution: Use simplified logo version or increase QR code size

Real-World Examples

Business Cards

• Small QR code (2x2 cm) with company logo
• Links to LinkedIn profile or company website
• Professional appearance increases networking effectiveness

Product Packaging

• Branded QR code on product labels
• Links to product information, reviews, or promotions
• Reinforces brand identity at point of sale

Marketing Materials

• Logo QR codes on flyers, posters, and brochures
• Tracks campaign performance
• Professional appearance increases engagement

Restaurant Menus

• Logo QR codes on table tents or menus
• Links to online menu, reviews, or ordering
• Creates seamless customer experience

Advanced Tips

Custom Logo Shapes

• Some generators allow custom logo shapes (circle, square, rounded)
• Match your brand's visual identity
• Creates more cohesive design

Logo with Frame

• Add "SCAN ME" text or decorative frame
• Draws attention to QR code
• Provides context for scanning

Color Matching

• Match QR code colors to your brand
• Use brand colors for foreground and background
• Creates unified brand experience

Troubleshooting

QR Code Won't Scan

1. Check logo size: Reduce if too large
2. Test error correction: Increase error correction level
3. Check contrast: Ensure good color contrast
4. Test different devices: Some scanners are more sensitive

Logo Looks Blurry

1. Use higher resolution: Upload 300+ DPI logo
2. Check file format: PNG works best
3. Increase QR code size: Larger QR codes show logo better

Logo Covers Important Areas

1. Reduce logo size: Keep within 20-30% range
2. Reposition logo: Center is usually safest
3. Test thoroughly: Scan from multiple angles

Conclusion

Adding a logo to your QR code is a simple way to enhance brand recognition and increase scan rates. By following these best practices, you can create professional, scannable QR codes that represent your brand effectively.

Remember:

• Keep logo size between 20-30% of QR code area
• Use high-resolution logos with transparent backgrounds
• Always test before printing
• Ensure good contrast between logo and QR code colors

---

Ready to create your branded QR code? Start generating QR codes with logos or explore our features to see all customization options.